Identifying outputs and outcomes
Clearly articulating the community engagement activity is the most important aspect of any evaluation, because it guides the development of research questions and performance criteria which will be used to measure the success of the activity.
Ideally, an evaluation framework is developed during the planning phase of community engagement activities (refer to Planning community engagement). Good planning identifies the following:
- Goals, e.g. “To improve the quality of service delivery by involving service users in the development of a new service delivery program.”
- Objectives, e.g. “To collect information from a representative range of service users about future service delivery.”
- Inputs, e.g. six months’ time, $20 000· Outputs, e.g. community consultation activities
- Critical success factors, e.g. gaining a representative range of participants, responding to feedback promptly.
- Outcomes
- Short-term outcomes, e.g. policy makers better understanding the needs of service users.
- Medium-term outcomes, e.g. a greater capacity to participate within the community.
- Long-term outcomes, e.g. more efficient service delivery.
Refer to Identifying issues and program planning diagram
(38KB).
This logic connects community engagement activities with their intended outcomes. A way to identify expected outcomes is to ask “if, then” questions. For example, if we involve community members in developing a service delivery program, then the program will more accurately reflect the community’s needs and aspirations.
Identifying outputs and outcomes allows criteria and indicators to be developed to assess how effectively engagement activities achieved their intended purpose.



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