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Event engagement processes

Managing a successful community engagement event involves a series of stages, some of which have to happen concurrently. The stages are:

  1. Planning
  2. Running
  3. Following up
  4. Evaluating.
Stage Activities Timing
Planning
  • Identifying objectives and determining whether this is the right approach
  • Deciding whether this is a single agency or multi-agency event
  • Invitations – who should be there and what the invitations will say
  • Event approval
  • Clarification of roles of people involved, including yourself as project manager
  • Facilitation (if required)
  • Design and structure of the process
  • Location, catering and other issues
  • Any pre-event reading or materials for distribution
  • Insurances
  • Back-up support
  • Materials required for the day, including displays and equipment
  • Stakeholder management
  • Any other engagement approaches required as support, e.g. web site
  • Agenda for the session
  • Pre-event media
2–3 months, with a significant resource base, 1 month minimum
Running
  • Event/project management
  • Facilitator management
  • Data on who is attending
  • Agreements regarding what will happen to decisions and data collected
  • Thanks to people involved in developing the event
  • Time management
  • Relationship management
Can be anything from a 2-hour workshop, to a 5-day conference
Following up
  • Delivery on actions identified in the session
  • Communication with key communities
  • Communication with people who attended the session if required
  • Linking the information into the planning and policy cycle of your department and government generally
  • Ensuring that transition and exit strategies are in place
Ensure that actions and written outcomes from the event are delivered within 2 weeks: it is easy to let these things slip and to lose the confidence of the people involved.
Evaluating
  • Evaluation of success of the event in terms of:
    • satisfaction of community members
    • outcomes achieved
    • facilitation process
    • catering, etc.
  • Amending any agency procedures/tools in light of evaluation findings
Some evaluation should be undertaken on the day, with other feedback sought after the event.