Event engagement processes
Managing a successful community engagement event involves a series of stages, some of which have to happen concurrently. The stages are:
- Planning
- Running
- Following up
- Evaluating.
| Stage |
Activities |
Timing |
| Planning |
- Identifying objectives and determining whether this is the right approach
- Deciding whether this is a single agency or multi-agency event
- Invitations – who should be there and what the invitations will say
- Event approval
- Clarification of roles of people involved, including yourself as project manager
- Facilitation (if required)
- Design and structure of the process
- Location, catering and other issues
- Any pre-event reading or materials for distribution
- Insurances
- Back-up support
- Materials required for the day, including displays and equipment
- Stakeholder management
- Any other engagement approaches required as support, e.g. web site
- Agenda for the session
- Pre-event media
|
2–3 months, with a significant resource base, 1 month minimum |
| Running |
- Event/project management
- Facilitator management
- Data on who is attending
- Agreements regarding what will happen to decisions and data collected
- Thanks to people involved in developing the event
- Time management
- Relationship management
|
Can be anything from a 2-hour workshop, to a 5-day conference |
| Following up |
- Delivery on actions identified in the session
- Communication with key communities
- Communication with people who attended the session if required
- Linking the information into the planning and policy cycle of your department and government generally
- Ensuring that transition and exit strategies are in place
|
Ensure that actions and written outcomes from the event are delivered within 2 weeks: it is easy to let these things slip and to lose the confidence of the people involved. |
| Evaluating |
- Evaluation of success of the event in terms of:
- satisfaction of community members
- outcomes achieved
- facilitation process
- catering, etc.
- Amending any agency procedures/tools in light of evaluation findings
|
Some evaluation should be undertaken on the day, with other feedback sought after the event. |