Overview of methods
Depending on the needs of the engagement issue and the particular community or group of citizens you want to work with, you may select either a single or multiple engagement methods. There are no rules for this type of work; the activities outlined below are provided as a guide only. You may have many other engagement activities in your personal community engagement toolkit.
Techniques often serve different purposes and some are better for informing, consulting or active participation than others. It is also important to recognise that higher-level facilitation skills are required for active participation than for consulting. The mixture of purpose and skill will help influence your choice, together with community demographics, community dynamics and the resources you have available.
It is important to acknowledge that whilst effective community engagement delivers important benefits in terms of improved policies and services and can contribute to more effective resource allocation in the long run, engagement activities are rarely cost-neutral. Some of the resourcing issues to consider include staff time, facilitator expenses, costs associated with evaluation, costs associated with publishing information, hiring venues, catering for group events, and establishing and maintaining web sites. However, it is important to invest in effective engagement, as there can also be significant costs associated with poor engagement practice. These include:
- costs associated with managing a community outraged at poor engagement
- costs associated with having to implement supplementary processes to obtain information not generated by initial poor practice
- costs associated with the implementation of policies or programs which do not meet community need as they are based on unreliable information.
The following table outlines a range of methods arranged by the level of engagement they are suited to and the scope of the engagement activity, that is, whether the aim is to engage individuals, groups or wider communities. The list is comprehensive and aims to give you an idea of the many choices available to you in engagement. While the techniques are categorised according to the level of engagement they typically support, it is important to remember that the same technique might be used to achieve outcomes across the engagement spectrum.
For example, you might use brochures during the early phases of an engagement process to raise community awareness. As the engagement process progresses, brochures might include both information and a consultation section that encourages community members to provide feedback on the information contained. The development of brochures could also be used to support active participation outcomes if communities are involved in developing the purpose, content, audience and format for the brochures.
Many different methods and tools are available, some of which are named differently by different groups using them. You will need to build your own understanding of the methods and their application to your community engagement activities.
Engagement audience
- Engaging individual citizens
- Engaging groups
- Engaging local or regional communities
- Engaging all Queenslanders
Engaging individual citizens
| Level of engagement | ||
|---|---|---|
| Information sharing | Consultation | Active participation |
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Engaging groups
| Level of engagement | ||
|---|---|---|
| Information sharing | Consultation | Active participation |
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Engaging local or regional communities
| Level of engagement | ||
|---|---|---|
| Information sharing | Consultation | Active participation |
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Engaging all Queenslanders
| Level of engagement | ||
|---|---|---|
| Information sharing | Consultation | Active participation |
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