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Overview of methods

Depending on the needs of the engagement issue and the particular community or group of citizens you want to work with, you may select either a single or multiple engagement methods. There are no rules for this type of work; the activities outlined below are provided as a guide only. You may have many other engagement activities in your personal community engagement toolkit.

Techniques often serve different purposes and some are better for informing, consulting or active participation than others. It is also important to recognise that higher-level facilitation skills are required for active participation than for consulting. The mixture of purpose and skill will help influence your choice, together with community demographics, community dynamics and the resources you have available.

It is important to acknowledge that whilst effective community engagement delivers important benefits in terms of improved policies and services and can contribute to more effective resource allocation in the long run, engagement activities are rarely cost-neutral. Some of the resourcing issues to consider include staff time, facilitator expenses, costs associated with evaluation, costs associated with publishing information, hiring venues, catering for group events, and establishing and maintaining web sites. However, it is important to invest in effective engagement, as there can also be significant costs associated with poor engagement practice. These include:

  • costs associated with managing a community outraged at poor engagement
  • costs associated with having to implement supplementary processes to obtain information not generated by initial poor practice
  • costs associated with the implementation of policies or programs which do not meet community need as they are based on unreliable information.

The following table outlines a range of methods arranged by the level of engagement they are suited to and the scope of the engagement activity, that is, whether the aim is to engage individuals, groups or wider communities. The list is comprehensive and aims to give you an idea of the many choices available to you in engagement. While the techniques are categorised according to the level of engagement they typically support, it is important to remember that the same technique might be used to achieve outcomes across the engagement spectrum.

For example, you might use brochures during the early phases of an engagement process to raise community awareness. As the engagement process progresses, brochures might include both information and a consultation section that encourages community members to provide feedback on the information contained. The development of brochures could also be used to support active participation outcomes if communities are involved in developing the purpose, content, audience and format for the brochures.

Many different methods and tools are available, some of which are named differently by different groups using them. You will need to build your own understanding of the methods and their application to your community engagement activities.

Engagement audience

Engaging individual citizens

Level of engagement
Information sharing Consultation Active participation
  • Shopfronts
  • Web sites
  • Information workshops
  • Brochures or direct mail
  • Hotline
  • Using the media
  • Advertising
  • Briefings
  • Shopfronts
  • Telephone & personal interviews
  • Surveying
  • Focus groups
  • Brochures or direct mail
  • Interactive web sites
  • E-participation
  • In-person interviews
  • Surveying
  • Employment as expert advisor or co-facilitator
  • Voluntary critical friend
  • Interactive web sites

Engaging groups

Level of engagement
Information sharing Consultation Active participation
  • Shopfronts
  • Web sites
  • Information workshops
  • Brochures or direct mail
  • Hotline
  • Using the media
  • Advertising
  • Shopfronts
  • Polling
  • Survey research
  • Focus groups
  • Participative processes
  • Brochures or direct mail
  • Citizen panels
  • Future search conferences
  • Open space technology
  • Deliberative polling
  • Steering or advisory committee
  • Interactive web sites
  • E-participation and voting systems
  • Citizen panels
  • Future search conferences
  • Open space technology
  • Deliberative polling
  • Community exhibitions or use of arts and theatre
  • Steering or advisory committee
  • Interactive web sites

Engaging local or regional communities

Level of engagement
Information sharing Consultation Active participation
  • Shopfronts
  • Online processes
  • Web site information
  • Brochures or direct mail
  • Information workshops
  • Brochures or direct mail
  • Using the media
  • Interest groups and peak bodies
  • Community fair
  • Advertising
  • Shopfronts
  • Participative processes
  • Interactive web sites
  • Surveying techniques
  • Focus groups
  • Whole-of-community consultation programs
  • Interest groups and peak bodies
  • Brochures or direct mail
  • Public meeting
  • Citizen panels
  • Search conferences
  • Open space technology
  • Deliberative polling or televoting
  • Open days
  • Community exhibitions
  • Steering or advisory committee
  • Community meetings
  • Participative processes
  • Interactive web sites
  • Surveying techniques
  • Focus groups
  • Whole-of-community consultation programs
  • Interest groups and peak bodies
  • Public meeting
  • Citizen panels
  • Search conferences
  • Open space technology
  • Deliberative polling or televoting
  • Open days
  • Community exhibitions
  • Steering or advisory committee
  • Community meetings

Engaging all Queenslanders

Level of engagement
Information sharing Consultation Active participation
  • Web sites
  • Shopfronts
  • Information workshops
  • Brochures or direct mail
  • Using the media
  • Interest groups and peak bodies
  • Advertising
  • Participative processes at selected locations
  • Shopfronts
  • Public meetings
  • Interactive web sites
  • Surveying techniques
  • Focus groups
  • Whole-of-community consultation programs
  • Interest groups and peak bodies
  • Citizen panels
  • Search Conferences
  • Open space technology
  • Deliberative polling or televoting
  • Community exhibitions
  • Steering or advisory committee
  • Community meetings
  • Participative processes at selected locations
  • Public meetings
  • Interactive web sites
  • Surveying techniques
  • Focus groups
  • Whole-of-community engagement
  • Interest groups and peak bodies
  • Citizen panels
  • Deliberative polling or televoting
  • Community exhibitions
  • Community meetings