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Continuity and follow up

Managers must not only manage quality engagement activities but, in some situations, also maintain ongoing involvement. Ideally, community engagement involves a long-term relationship between agencies and communities. Engagement activities are part of this ongoing relationship, rather than being stand-alone events.

Key questions Tips for good management
  • How is feedback going to be given?
  • What are the best ways to maintain continuity of contact with different communities?
  • What staff have the best relationship with various stakeholders and what contingencies should be considered to maintain stakeholder contact?
  • How can staff be supported to continue to engage without being captured by particular community groups?
  • Ask community members at engagement events how they would like to receive feedback and progress reports.
  • Negotiate expectations – not all input will necessarily be acted on.
  • Provide several methods through which people can be involved.
  • Initiate contact with communities to update them on the results of engagement.
  • One of the most important contributors to engagement is continuity of contact between agencies and communities. A major criticism of community engagement events is that community people don’t hear what happened with their input and that there was little follow-up. Engagement involves not just input from communities but an obligation by agencies to feed back information and progress reports, including advice regarding the way community input was considered within decision-making processes.
  • The contact between agencies and communities is often mediated through relationships between individuals. This contact can be interrupted by staff changes, transfers, etc. Management arrangements need to include ways to maintain community contact, given these changes.
  • The different time frames of communities and government need to be managed. Community relationships and partnership involve a long-term commitment, yet the realities of political terms and budgets necessarily have a shorter time frame.