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Resourcing

Agencies are under strong pressure to be efficient with time and resources and deliver clear, measurable outcomes. Yet engagement can involve considerable effort and resources. Community renewal projects, for example, have highlighted the time and effort involved in developing community relationships and negotiating community issues.

Key questions Tips for good management
  • What resources are available for engagement?
  • How much effort and investment is appropriate?
  • How can in-kind resources be best used?
  • Recognise the effort and resources required by community members.
  • Community engagement costs need to be included in project budgets.
  • Enough resources are required to complete engagement: even the smallest engagement exercise must go through to the feedback phase.
  • When considering the level and extent of engagement, managers need to decide the resources to dedicate towards it. This may be staff time, facilitator expenses, costs of venues and catering, or reimbursing expenses for community participants.
  • If external consultants are contracted to undertake particular engagement activities, it is critical that strategies are developed to ensure that the process and situational learnings they gain from the engagement process are shared with the contracting organisation, along with any content outcomes. Adequate time needs to be allowed for the consultant to fully understand the agency’s requirements and to gain the trust of the community.
  • It is easy to think that effort and resources in community engagement are resources removed from the core work of service delivery. By better identifying issues and mediating community partnership, engagement can add value to service delivery. However, it also has the potential to increase expectations of services, putting pressure on resources to meet expectations.